Cloud Confidential founders Peter Stern and Stuart Bell came to Mosaic Creative with a unique product called Egress Switch. In a nutshell Switch is software that enables the users to send data through the cloud not only securely but also giving the sender total control over their files by allowing them to restrict access and grant access at any given time. The benefits of the product are obvious especially when sensitive documents and intellectual property is concerned. Mosaic was engaged to create a brand identity and website that conveyed the message of safe file transfer. The result was the Cloud Confidential logo you see today. Two clouds doubling as speech bubbles with the file securely nestled in the cloud. Due to the complexity of the product we decided to take a non traditional approach and use a series of hand drawn illustrations and fonts that we hope engages people enough to want to learn more about the product by taking out the ‘tech’ and building fun into the brand.