Bake With Faith
'Get your bake on’ The catch cry for new eCommerce start-up Bake with Faith are wanting you to have some fun in the kitchen with an amazing range of delicious cookie dough’s and dry cookie mixes. Bake with Faith is the brain child of Faith Evans, executed and backed by H&H Corporations Marija Hillenbrand and Cathy White. Inspired by the 1950’s Faith loves to cook in the kitchen with her son and realised that baking created a sense of togetherness that is sometimes lost on the iPad generation. Team BWF came to Mosaic with a product, a logo and a dream. We did the rest. Our vision was to imagine what a website would look like if the web was available in the 1950’s. In the interest of authenticity and consistency all of the design elements were researched in depth and many of the signs actually exist in the real world. Not just a pretty face BWF is built on Mosaic’s custom eCommerce platform (The Farm™) developed in house for customers that require bespoke eCommerce solutions and custom functionality that is outside the confines of existing proprietary frameworks. A long term solution The Farm™ has enough flexibility and scope to grow with their business. Sales funnels have been optimised by allowing the customer to purchase directly from thumbnails, drop down menus and product pages. The product descriptions and checkout process if a series of overlays designed to keep the customer on the product pages and keeping Faith’s delicious products front and centre at all times. Creative Director Christopher Forcucci. Lead Developer Gianluca Vimercati. Photography and styling Michelle Tran and Jade Leung.