It is just another way to talk to your customers, only you encourage them to talk back and you can figure out how good you are at doing it. We’re great at developing and implementing those conversations.
When media is the answer you need a plan, not the “crosses in box” plan, a real plan. A plan that takes into account the motivators and behaviours of the people you want to communicate with, and then applies the optimum mixture of media to achieve it. We have just the right person for the job.
Everyone tells you that it is core to their business…sure thing. But we believe the only good creative is effective creative. It doesn’t have to win awards, just the hearts, minds and wallets of the people you are to communicate to.
A picture does speak a thousand words. And we’ve shot thousands of pictures. Each one made to do one thing - enhance desire, whether it’s romancing the metal of a car or seducing the cut of a pair of jeans. We capture the sizzle and the steak.
Good design may be in the eye of the beholder, but great design captures many beholders. It’s all about making the normal look great to many not a few. Our design team work across many platforms and disciplines. We love creating silk purses for all.
3D CGI (Computer Generated Images) Turning idea's into Virtual reality is the game and we have the capability. Whether you have a product idea you need to visualise or some Real Estate imagery for your pre-sale brochures and sales boards it's all available in house at Mosaic.
Tapping into the potential of social digital media requires a credible and effective strategy based on a profound understanding of what social media can and can’t do. Our social media specialist gets it and, more importantly, how it can be used as part of an integrated marketing plan.
Digital – it’s a black art and scary because they talk geek speak about “coding”, “algorithms” and “CMS”. And it’s done on purpose. Because there’s money in fear and complication. We don’t do that. Digital is just another platform just like TV, radio and print. The real trick is knowing what content will, and won’t work.
Being a creative agency to us means being creative in all areas and at Mosaic that extends beyond Advertising and Web. Often clients have engaged us to manage their brands and walked away with fully fledged 3D printed prototypes and high quality renderings of their products. We have designed and launched products ranging from high tech water bottles, transport cases to full sized mattresses which have been run away success stories.
Tactical retail programmes take advantage of a change in the market or an opportunity. A quick response is key to success. We develop effective and timely retail programmes that work within the parameters of the brand.
It’s just a fancy way of knowing your customer and their “journey to your brand” which may not include any media at all. It’s all about finding the most efficient, compelling and measurable way of getting your message to your prospective customer. We have the right people to make that happen.
Say what? It’s not as obvious as you think. Two things need to happen; develop a clear focused brand and, keep that brand clear and focused. We not only know how to develop a meaningful brand but equally importantly, how to keep it that way.
Two words that sound complicated and expensive when in fact they need to be simple and inherent in the creative. We use strategy to make the complex simple and make the insights that will improve your business.
Probably one of the most crucial and most overlooked aspects to a marketing plan. It can be your first and last chance to make a positive impact on a potential customer. We revel in bringing the retail and brand offer to life when it counts the most... transaction time.